Apple Walled Garden Crumbles Inside the iPhone’s Open-System Revolution in Europe.
For over a decade, the "Golden Rule" for iPhone users was simple: "If you want an app, you get it from the App Store." However, in 2026, this ironclad policy has been shattered across the European Union (EU). Driven by the Digital Markets Act (DMA), a landmark antitrust regulation, the EU has successfully forced Apple to dismantle its long-standing monopoly.
Breaking the Gatekeeper’s Grip
The EU identifies Apple as a "Gatekeeper" a tech giant with excessive control over software access. Under the DMA, Apple has been compelled to open iOS to several transformative changes:
Third-Party App Stores: Users can now install marketplaces like the Epic Games Store or AltStore.
Web Distribution: Developers can offer direct app downloads from their official websites.
Browser Choice: Third-party browsers (like Chrome or Firefox) are no longer forced to use Apple’s WebKit engine, allowing for true performance differentiation.
The "Core Technology Fee" Controversy
Apple’s compliance has not come without friction. To offset potential revenue losses, Apple introduced the Core Technology Fee (CTF). This policy requires apps with over 1 million annual installs to pay €0.50 per install, even for free apps.
As of February 2026, the European Commission has intensified its investigation into this pricing structure, suggesting that the CTF may "unfairly hinder competition." This could lead to astronomical fines if Apple refuses to adjust its fee model.
Security vs. Freedom: The Great Debate
Apple maintains that opening iOS weakens the ecosystem’s security, making users more vulnerable to malware and scams. Conversely, the EU and developers argue that this "security" argument is merely a shield to protect the 30% "Apple Tax." They insist that consumers should have the autonomy to choose their preferred level of risk and price.
The New Reality for Users
The impact of these changes is already visible:
The Return of Giants: Games like Fortnite, once banned, are thriving again via independent stores.
Lower Prices: Some developers now offer cheaper subscriptions because they no longer pay commissions to Apple.
Niche Innovation: Emulators and system customization tools—previously forbidden—are appearing on alternative stores.
Currently, the iOS world is divided into two standards: the open "iOS-EU" and the closed "iOS-Global." This difference creates difficulties for developers who have to maintain multiple app versions and may lead to demands in other countries such as the UK, Japan, and the US to adopt a single standard.
The deregulation of WebKit in the EU is a significant turning point because browsers like Chrome on iPhones will be able to process web apps (PWAs) at performance comparable to desktops, potentially replacing traditional apps in the future (disrupting the app economy).
Epic Games' return to Europe isn't just about games; it's about creating a "cross-platform meta-store" that attempts to connect in-game items between PC, consoles, and mobile devices without relying on Apple's payment system.
Analysts believe 2026 will be the year of "Malicious Compliance," or Apple's perfunctory adherence to regulations. The EU's crackdown on Apple regarding CTF fees will set a precedent for other tech companies, showing them that manipulating DMA regulations comes at a high price.
Source: TechCrunch

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