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ASUS CEO Responds to MacBook Neo A $599 Shock to the Global Laptop Market.

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ASUS CEO Admits Apple’s $599 MacBook Neo is a "Shock to the Market" During the Q4 2025 earnings call, S.Y. Hsu , Co-CEO of ASUS , addressed the growing concerns regarding Apple’s newly released MacBook Neo . Hsu described the entry-level device as a "shock to the entire market," noting that while ASUS had anticipated a move from Apple since late 2025, the aggressive $599 price point was significantly lower than industry expectations. Positioning: Tablet Rivalry vs. Productivity Hsu highlighted a key limitation of the MacBook Neo: its non-upgradeable 8GB of RAM , which he argued could hinder performance for professional applications. However, he observed that Apple is strategically positioning the Neo as a device primarily for "content consumption" rather than heavy-duty productivity. According to Hsu, the MacBook Neo functions more like a high-end tablet with a keyboard than a traditional mainstream laptop, carving out a new niche in the sub-$600 segmen...

End of an Era: ASUS Chairman Hints at Exit from Smartphone Market for 2026

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End of an Era: ASUS Chairman Hints at Exit from Smartphone Market for 2026 In a strategic shift that has sent ripples through the tech industry, ASUS Chairman Jonney Shih has revealed that the company will not release any new smartphone models in 2026 . This decision extends to the foreseeable future, strongly suggesting that the Taiwanese giant may be withdrawing from the Android smartphone market entirely. Despite the halt in new hardware production, ASUS has committed to maintaining support and providing software updates for its existing smartphone lineup to ensure current users are not left behind. The Legacy of Zenfone and ROG Phone

Toshiba is negotiating to sell PC business to ASUS.

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Financial problems beset Toshiba from the loss of a nuclear power plant. To sell the business, memory and business TV last Toshiba is negotiating to sell PC business to another business Asustek from Taiwan. Asian Nikkei Review stated that Lenovo has again expressed interest in the deal as well. By fiscal year 2016, the last business PCs, Toshiba's net loss from operations to 500 million yen and is expected to end fiscal 2017 loss have increased to 5 billion yen in sales declining steadily even forced to Toshiba. to accelerate business sales To stop the bleeding, and led to cash flow problems due to loss of power in the short term.

ASUS launched the motherboard B250 have PCIe 18 channel, supports video card 16 leaves.

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ASUS launched the motherboard ASUS B250 Mining Expert motherboard designed when dig digital money especially by the motherboard is PCIe. X1 reached number 18 channel arranged. Three in a row. Installing graphics cards usually do not. But for digging machine money. To plug in a separate It is not difficult to install fully.