[Rumor] Apple Reportedly Halts Vision Pro Development to Focus on AI.
Apple Reportedly Halts Vision Pro Development Following Weak M5 Model Sales According to recent reports from MacRumors , Apple has allegedly suspended the development of its Vision Pro headset line. This strategic pivot comes after the Vision Pro (M5 chip) , which launched in October 2025, significantly underperformed in terms of sales, signaling a lack of sustainable consumer interest in the high-end "spatial computing" market. The Price Barrier and Design Fatigue The challenges for the Vision Pro began at its inception. The staggering $3,499 price tag served as a major deterrent for the average consumer. Even with the M5 refresh, which introduced a more comfortable headband design, the product retained its original bulky aesthetic and prohibitive pricing. Historically, the original Vision Pro also saw record-breaking return rates during the initial 14-day trial period in the U.S., a trend that seemingly haunted the M5 successor as well. Internal Reorganization The report ...