UK CMA Proposes Strict New Rules for Google Transparency AI Overviews and "User Choice" in Focus

The Competition and Markets Authority (CMA) of the UK has launched a public consultation on a series of proposed measures to regulate Google. This follows the official designation of Google as having Strategic Market Status (SMS) in the web search market.

The Four Pillars of Proposed Regulation

The CMA is seeking feedback on four key interventions designed to curb Google’s market dominance: