Spotify Tunes Into Live Music In Talks for Concert and Festival Streaming Rights.
Spotify Broadens Live Music Ambitions, Eyeing Concert Concert Livestreams and Festival Rights to Boost User Engagement Spotify is aggressively pushing forward with its strategic roadmap to bridge the gap between digital music streaming and live music experiences. Building on its high-profile partnership with entertainment heavyweight Live Nation which birthed the "Reserved" feature to guarantee concert ticket allocations for a loyal artist's top listeners the streaming giant is now making a predictable yet major leap into the live-broadcast arena. According to industry reports, Spotify has initiated discussions with multiple concert promoters and global festival organizers to secure distribution and licensing rights. The platform intends to acquire a diverse catalog of content, ranging from fully mastered post-event concert films to real-time, interactive livestreams. This strategic expansion follows a series of successful pilot tests where Spotify experimented with broa...