Bluesky Active Users Drop Over 25% as Meta’s Threads Dominates Microblogging Market.
Bluesky Faces User Retention Slump as Competitors Capitalize on Microblogging Market The momentum for alternative social media platform Bluesky appears to be waning, with recent market data showing significant drops across key user activity indicators. The platform's engagement metrics have experienced double-digit declines: Monthly Active Users (MAU): Bluesky recorded 10.4 million monthly active users in June 2026, marking a 27.2% decline compared to the same period last year. Daily Active Users (DAU): Daily active usage fell to 3 million users in July 2026, representing a 25.6% year-over-year drop . In the broader short-text social media landscape, Meta’s Threads leads the sector with roughly 500 million monthly active users , achieving a 20% year-over-year growth rate . Meanwhile, X (formerly Twitter) maintains second place at approximately 300 million monthly active users , experiencing a slight decline over the same period. The gap between account registrations and dai...