Netflix Launches Vertical Video Feed for Mobile Users.
Netflix Embraces the "Vertical" Revolution: Short-Form Highlights Launching This Month Netflix has officially announced that it will roll out a vertical video feed within its mobile application starting this month. This strategic move aims to cater to modern viewing habits, allowing users to discover cinematic highlights and series trailers without the need to rotate their devices. The Feed of Highlights The vertical feed consists of curated "snackable" highlights the most gripping scenes or pivotal moments culled from Netflix’s vast library of movies and series. Following successful testing that began in May 2025, this feature is now being scaled globally to improve content discoverability. Next-Gen AI Recommendations Beyond the new video format, Netflix is deploying a new AI recommendation architecture . With over two decades of experience in perfecting its recommendation engine, the company claims this latest model is its most precise yet, designed to serve use...