Tencent Video Launches China First 24/7 Pet TV.
Tencent Video Launches ‘Pet TV’: A 24/7 Streaming Service Tailored for China’s Furry Companions Tencent Video has officially entered the thriving "pet economy" with the launch of Pet TV , a dedicated streaming package offering 24/7 content specifically designed for dogs, cats, and other household pets. This innovative service caters to pet owners who want to provide entertainment and comfort for their animals while they are away from home. Capitalizing on a Multi-Billion Yuan Market The decision to launch Pet TV is backed by compelling market data. Statistics indicate that pet owners in China are willing to spend between 2,000 and 3,000 RMB annually on pet care and well-being. The overall pet market in China is projected to exceed a staggering 450 billion RMB . Tencent’s internal research also discovered that 66% of pet owners leave their televisions on for their pets when they head out. Pet TV aims to fill this gap by providing high-quality, scientifically-backed content ...