Alphabet Avoids Ad Tech Divestiture in Landmark Antitrust Decision, Facing 6-Year Compliance Mandate.
Federal Judge Orders Alphabet to Ease Ad Auction Rules, Avoiding Breakup in Landmark Antitrust Ruling A U.S. Federal District Judge has ordered Alphabet Inc. to relax its digital ad auction mechanics and appoint an internal compliance monitor to oversee its advertising operations. The ruling allows the tech giant to avoid a forced divestiture of its ad tech business following an April 2025 court finding that Alphabet engaged in illegal monopolistic practices within the online advertising ecosystem. The court's remedies aim to restore market competition without mandating the break-up of Google's core ad tech stack. Ruling Details, Judicial Scope, and Corporate Defense U.S. District Judge Leonie Brinkema issued the detailed 106-page ruling on Wednesday, coming two weeks after rejecting the Department of Justice’s (DOJ) request for a structural breakup of the company: Rejection of Structural Breakup: Federal prosecutors pushed for a full divestiture of Google's publisher a...