Meta Launches Standalone Seller App to Power Up Facebook Marketplace Merchants with AI.
Meta Launches Standalone "Seller" App to Empower Facebook Marketplace Merchants with Built-in AI Tools Meta has officially launched a new standalone mobile application named Seller , specifically tailored for merchants, small businesses, and frequent sellers operating on Facebook Marketplace . According to Meta, the decision to unbundle seller tools into a dedicated platform stems from the need to provide merchants with a focused, utility-driven workspace. The app incorporates a suite of business-oriented features, including generative AI product listing creation , a unified multi-channel inbox , inventory management tools , and seller performance analytics . Meta clarified that the Seller app functions as an optional companion tool. Data across products, listings, and customer messages syncs seamlessly with the user's existing Facebook Marketplace account, allowing merchants to continue selling through the standard Facebook app if they prefer. Currently, the Seller app...