New York Moves to Subdue AI Risks: The RAISE Act and New Protections Against "Synthetic Performers"New York State is taking a monumental step in regulating Artificial Intelligence with the introduction of two landmark bills. These legislative efforts aim to strike a balance between high-stakes system safety and the protection of human identity and livelihoods from the encroaching power of AI.
1. The RAISE Act: Taming Frontier Models
The first piece of legislation, the RAISE Act, is a direct strike at global AI developers. It targets the creators of "Frontier Models" large-scale systems with immense computational power.
Rigorous Standards: Developers must adhere to strict safety protocols and submit comprehensive risk assessment reports to state regulators.
The "Kill Switch" Mandate: Perhaps most notably, the bill requires models to have an emergency shutdown mechanism. This is designed to halt the AI immediately if it is found to be facilitating catastrophic risks, such as the creation of biological weapons or orchestrating large-scale cyberattacks.
2. Protecting the Persona: Curbing Commercial Deepfakes
The second bill focuses on the commercial exploitation of "Synthetic Performers." As AI-generated likenesses become indistinguishable from reality, New York seeks to defend the "Self."
Consent is Key: The bill prohibits the unauthorized use of an individual’s likeness or voice whether they are living or deceased for commercial purposes.
Mandatory Disclosure: Any advertisement featuring a "fake human" created by AI must include a clear disclosure, informing consumers that the individual they are seeing is not a real person.
This dual-track approach positions New York as a proactive leader in defending both physical safety and professional security in an era where AI influence is rapidly outpacing traditional oversight.
New York's enactment of such strict legislation could pressure AI companies in its "Silicon Alley" (New York's tech hub) to adapt faster than elsewhere, potentially becoming a "New York Standard" that other US states will follow, much like California's Data Protection Act (CCPA) successfully did.
A particularly interesting point is the protection of "deceased individuals," safeguarding the legacy and reputation of artists or important figures from being "resurrected" by AI for advertising purposes that might conflict with their beliefs or original image.
Technically, critics worry that creating a kill switch for distributed AI systems is extremely difficult and could create vulnerabilities that hackers could exploit to shut down critical AI systems.
The mandatory disclosure message could lead to a new trend in the advertising agency industry, requiring the design of premium-looking "AI watermarks" to clearly indicate that the artwork is created by AI, rather than simply serving as a warning against counterfeits.
Google Docs Unveils "Audio Summaries" Let Gemini Turn Your Documents into Mini-Podcasts.
Source: The Verge
New York Moves to Subdue AI Risks: The RAISE Act and New Protections Against "Synthetic Performers"New York State is taking a monumental step in regulating Artificial Intelligence with the introduction of two landmark bills. These legislative efforts aim to strike a balance between high-stakes system safety and the protection of human identity and livelihoods from the encroaching power of AI.
1. The RAISE Act: Taming Frontier Models
The first piece of legislation, the RAISE Act, is a direct strike at global AI developers. It targets the creators of "Frontier Models" large-scale systems with immense computational power.
Rigorous Standards: Developers must adhere to strict safety protocols and submit comprehensive risk assessment reports to state regulators.
The "Kill Switch" Mandate: Perhaps most notably, the bill requires models to have an emergency shutdown mechanism. This is designed to halt the AI immediately if it is found to be facilitating catastrophic risks, such as the creation of biological weapons or orchestrating large-scale cyberattacks.
2. Protecting the Persona: Curbing Commercial Deepfakes
The second bill focuses on the commercial exploitation of "Synthetic Performers." As AI-generated likenesses become indistinguishable from reality, New York seeks to defend the "Self."
Consent is Key: The bill prohibits the unauthorized use of an individual’s likeness or voice whether they are living or deceased for commercial purposes.
Mandatory Disclosure: Any advertisement featuring a "fake human" created by AI must include a clear disclosure, informing consumers that the individual they are seeing is not a real person.
This dual-track approach positions New York as a proactive leader in defending both physical safety and professional security in an era where AI influence is rapidly outpacing traditional oversight.
New York's enactment of such strict legislation could pressure AI companies in its "Silicon Alley" (New York's tech hub) to adapt faster than elsewhere, potentially becoming a "New York Standard" that other US states will follow, much like California's Data Protection Act (CCPA) successfully did.
A particularly interesting point is the protection of "deceased individuals," safeguarding the legacy and reputation of artists or important figures from being "resurrected" by AI for advertising purposes that might conflict with their beliefs or original image.
Technically, critics worry that creating a kill switch for distributed AI systems is extremely difficult and could create vulnerabilities that hackers could exploit to shut down critical AI systems.
The mandatory disclosure message could lead to a new trend in the advertising agency industry, requiring the design of premium-looking "AI watermarks" to clearly indicate that the artwork is created by AI, rather than simply serving as a warning against counterfeits.
Google Docs Unveils "Audio Summaries" Let Gemini Turn Your Documents into Mini-Podcasts.
Source: The Verge
Comments
Post a Comment