Farewell iWork Apple Rebrands Productivity Suite Under "Creator Studio" and "Apps by Apple".
The End of an Era: Apple Quietly Retires "iWork" Brand in Favor of "Creator Studio" Following the recent launch of Apple Creator Studio , a new subscription-based creative suite, eagle-eyed users have noticed a significant change on Apple’s website. The official iWork page now redirects to the "Apps by Apple" section, which prominently features the Creator Studio. This shift strongly suggests that Apple has officially retired the iconic iWork branding after two decades. A Look Back at iWork’s Legacy The "iWork" moniker was first introduced in 2005 with the launch of iWork '05 , which bundled Pages and Keynote to provide Mac users with a sleek alternative to Microsoft Office. Expansion: Numbers , the spreadsheet application, joined the suite in 2008. Cloud Integration: The suite evolved with iWork.com in 2009, which eventually merged into iCloud in 2011. Going Free: In 2013, Apple made a major move by making the entire suite free fo...