No Photographer? No Problem. How Pomelli Photoshoot Uses "Business DNA" to Create Stunning Product Ads.

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No Photographer? No Problem. How Pomelli Photoshoot Uses "Business DNA" to Create Stunning Product Ads.
Google Labs Unveils "Pomelli Photoshoot": Transforming Product Photos with Studio-Quality AI

Google Labs has introduced a new experimental service called Pomelli Photoshoot. This AI-powered tool is designed to generate professional-grade product promotional images, making them look as if they were shot by an expert in a high-end studio.

Simplified Workflow for Professional Results

While the core concept using AI like Nano Banana to generate professional lighting and backgrounds is already possible, Pomelli Photoshoot streamlines the process. It provides a user-friendly interface that allows users to easily upload product images, select templates, and customize styles without needing complex prompt engineering skills.

Defining Your "Business DNA"

One of the standout features of Pomelli Photoshoot is the integration of a "Business DNA" profile. By simply entering their business website, users can provide the AI with the necessary context to ensure that the generated images align perfectly with their brand's unique identity and aesthetic. Furthermore, Google has fine-tuned the underlying image generation models to follow prompts with much higher precision. For those interested in elevating their product photography, Pomelli is now open for experimentation.

 

Previously, creating studio-quality product promotional images required significant investment, including studio rentals, photographers, and retouchers. Pomelli helps reduce this financial barrier, enabling small and medium-sized enterprises (SMEs) to create high-end advertising images in minutes.

Pomelli's key differentiator is its brand consistency system. By studying your website to identify your business DNA, it addresses the major problem faced by typical AI, which often creates visually appealing images that don't match the brand's tone.

Powered by Nano Banana (Google's powerful, miniature AI model), the tool processes data incredibly quickly and is likely to be integrated into Google Merchant Center in the future. This will allow online sellers to automatically change product backgrounds according to seasonal events (e.g., Christmas, Songkran).

Well-composed and professional photographs significantly impact the click-through rate (CTR) in Google search results. Using Pomelli isn't just about aesthetics; it's about increasing sales opportunities.

 

Google Chrome Desktop Gets a Power Boost Multitask Faster with New Split View and Cloud Sync. 

 

Source: Google 

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