The Multi-Assistant Era Samsung S26 Offers Users the Choice Between Google, Bixby, and Perplexity.

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The Multi-Assistant Era Samsung S26 Offers Users the Choice Between Google, Bixby, and Perplexity.
Samsung Confirms Perplexity Integration for Galaxy S26: Meet Your New AI Assistant, "Hey Plex"

Samsung has officially announced that its upcoming flagship, the Galaxy S26, will feature Perplexity as a new built-in AI assistant option. This addition joins the existing lineup of Galaxy AI tools, including Google (Gemini) and Bixby. Users will be able to summon this new intelligence specifically with the voice command: "Hey Plex."

From Investment to Integration

This announcement confirms earlier rumors that Samsung had invested in Perplexity with the intent of embedding its advanced "Answer Engine" capabilities directly into the Galaxy ecosystem. By integrating Perplexity, Samsung aims to provide more precise, real-time search and citation-backed responses a core strength of Perplexity’s platform.

Empowering User Choice

Samsung’s decision is backed by internal research showing that nearly 8 out of 10 users prefer to utilize more than one AI assistant depending on the task. By offering a diverse "AI hub," Samsung is positioning itself as an open platform that prioritizes user flexibility over ecosystem lockdown.

  • Perplexity is designed as an "Answer Engine" that filters information from reliable sources on the web in real time. Its presence on S26 will give users more up-to-date and accurate answers than using traditional AI.
  • Samsung is creating a new standard called Multi-Agent Strategy, where each AI will perform tasks according to their expertise, such as using Google Gemini to manage email/calendar and Perplexity to find research information or the latest news.
  • The use of specific voice commands like "Hey Plex" shows that Perplexity won't just work in apps. Instead, it is embedded deep at the operating system level (Deep Integration), which may include real-time language translation. or summarizing information from the screen immediately
  • While Apple Intelligence strives to create a relatively closed system Samsung uses "The Best of All Worlds" strategy by joining hands with various partners to gain a competitive advantage and attract Power Users who demand the latest technology.

 

 

Space AI Elon Musk Wants 1 Million Satellites, While Sam Altman Calls It "Ridiculous."

 

Source: Samsung

 

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