FIFA has partnered with TikTok as the primary platform for promoting the 2026 World Cup.

 

FIFA has announced a partnership with TikTok, making it the official platform of choice for the 2026 FIFA World Cup. This collaboration will last throughout 2026, building on the success of a similar partnership in 2023 for the Women's World Cup, aiming to distribute football content and allow fans and creators worldwide to create legally licensed content.

The partnership benefits fans (viewers/creators) and licensed media partners. Fans will have a dedicated page on TikTok featuring match content, highlights, and World Cup-themed features. Creators will have access to official FIFA footage for their content, and selected creators through the Global Creator Programme will receive exclusive World Cup access, such as attending training sessions and press conferences.

Licensed media partners will be able to distribute content through TikTok, including live streaming portions of matches, creating highlight clips for their channels, and participating in related monetization programs.