Facebook is testing limiting direct link posts to only two per month.

 

Facebook has confirmed a test of "limiting" direct link posting, affecting Professional Mode accounts (also known as monetizing creator accounts) and Pages. Only two links per month will be allowed (organic posts only), unless the account pays for Meta Verified.

Matt Navarra, a social media consultant, posted more details about the test, including information he gathered from Meta. He learned that the company wants to test whether limiting link posting would increase the value of Meta Verified. Several aspects are being considered, such as increased link clicks if the posting account has the blue Verified checkmark, and the fact that while external links take traffic away from the platform, Meta benefits from subscription fees. However, this test is on a limited scale and there are no plans to expand it to all creators.

Meta clarified that this test only affects links within the main content. Including links in comments, a practice Facebook has long recommended to prevent declining reach, remains unlimited.

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Facebook has confirmed a test of "limiting" direct link posting, affecting Professional Mode accounts (also known as monetizing creator accounts) and Pages. Only two links per month will be allowed (organic posts only), unless the account pays for Meta Verified.

Matt Navarra, a social media consultant, posted more details about the test, including information he gathered from Meta. He learned that the company wants to test whether limiting link posting would increase the value of Meta Verified. Several aspects are being considered, such as increased link clicks if the posting account has the blue Verified checkmark, and the fact that while external links take traffic away from the platform, Meta benefits from subscription fees. However, this test is on a limited scale and there are no plans to expand it to all creators.

Meta clarified that this test only affects links within the main content. Including links in comments, a practice Facebook has long recommended to prevent declining reach, remains unlimited.