SEO is Evolving: Welcome to the Era of GEO (Generative Engine Optimization)
In 2026, the digital landscape has shifted. We are no longer just fighting for a "Rank #1 on Google" spot; we are fighting to be the chosen source for AI. This is the heart of GEO ( Generative Engine Optimization ). While traditional SEO focuses on optimizing websites for search engine algorithms to rank on the first page, GEO is the art of tailoring content so that Large Language Models (LLMs) such as Gemini, ChatGPT, and Perplexity select your content as a cited source in their generated responses.