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Nutella in Italian, using algorithms designed bottle labels, product design unique to millions. Sold out in the first month.

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Nutella for Italy Using an algorithmic pattern design on a variety of packaging made out of 7 million units, marking yet unique. It appears that sold out within the first month.

The concept of the Nutella is each pattern represents the people Italy The campaign is called Nutella Unica The aim of the project is no more. Nutella is looking to sell as much as possible there.

The logo itself is still the same as the Nutella red lettering, but the reverse side there are polka dots. The pattern consists of an algorithm works by a team of thousands of shades of color input and pattern a pattern a lot into the Nutella into the system indicates that this campaign is done in other countries of Europe. From French first




Source - Inc.



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