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Meta Expands Smart Eyewear Lineup: Debuts Ray-Ban Meta Gen 3, Camera-Free Audio Edition.
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Meta Expands Smart Eyewear Portfolio: Launches Ray-Ban Meta Gen 3, Camera-Free Audio Model, and Global Fashion Collaborations
Meta Platforms, Inc. has officially unveiled a major update across its smart eyewear lineup, introducing next-generation hardware upgrades across its Ray-Ban, Oakley, and in-house Meta Glasses collections. The expanded portfolio features improved battery efficiency, higher video capture resolutions, accessible price points, and high-profile fashion design partnerships.
Hardware Upgrades, Camera-Free Audio Eyewear, and Celebrity Editions
The updated product lineup addresses diverse user preferences ranging from camera-free privacy designs to high-definition spatial capture and designer aesthetics:
Ray-Ban Meta Audio (Camera-Free Design): Designed specifically for users seeking audio functionality without integrated cameras, this camera-free variant weighs just 43 grams. Equipped with open-ear speakers, it supports continuous music playback, podcast streaming, and voice calls for up to 12 hours.
Ray-Ban Meta (Gen 3): The flagship camera-integrated model upgrades video recording capabilities to 3K Ultra HD resolution powered by an updated 12MP camera sensor. Battery life sees a generational boost to 9 hours of continuous usage (a 1-hour increase over Gen 2).
Meta Adventurer Value Tier: Positioned as an accessible entry point into Meta’s smart glasses ecosystem, the sleek black-frame Meta Adventurer drops its baseline pricing to $249 USD.
Designer & Celebrity Collaborations: Meta introduced custom designer editions, including a fashion collaboration by Kylie Jenner and two exclusive models designed by LISA: the Meta Adventurer LISA Edition and the Meta Capri LISA Edition, each featuring distinct frame geometry and signature styling.
Pricing & Shipping Schedule:
Ray-Ban Meta Audio: Starts at $349 USD (Ships October 13).
Ray-Ban Meta (Gen 3): Starts at $449 USD.
Meta Glasses by Kylie Jenner: Starts at $399 USD.
Meta Glasses by LISA: Starts at $399 USD.
Meta Adventurer: Starts at $249 USD.
Global Market Expansion: Online and retail availability for Meta Glasses officially expands into Singapore, South Korea, Mexico, and the United Arab Emirates (UAE) effective immediately, with Brazil launching in a subsequent wave. Worldwide distribution for Oakley Meta, Ray-Ban Meta, and Ray-Ban Meta Optics will scale globally throughout the year.
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Meta Expands Smart Eyewear Portfolio: Launches Ray-Ban Meta Gen 3, Camera-Free Audio Model, and Global Fashion Collaborations
Meta Platforms, Inc. has officially unveiled a major update across its smart eyewear lineup, introducing next-generation hardware upgrades across its Ray-Ban, Oakley, and in-house Meta Glasses collections. The expanded portfolio features improved battery efficiency, higher video capture resolutions, accessible price points, and high-profile fashion design partnerships.
Hardware Upgrades, Camera-Free Audio Eyewear, and Celebrity Editions
The updated product lineup addresses diverse user preferences ranging from camera-free privacy designs to high-definition spatial capture and designer aesthetics:
Ray-Ban Meta Audio (Camera-Free Design): Designed specifically for users seeking audio functionality without integrated cameras, this camera-free variant weighs just 43 grams. Equipped with open-ear speakers, it supports continuous music playback, podcast streaming, and voice calls for up to 12 hours.
Ray-Ban Meta (Gen 3): The flagship camera-integrated model upgrades video recording capabilities to 3K Ultra HD resolution powered by an updated 12MP camera sensor. Battery life sees a generational boost to 9 hours of continuous usage (a 1-hour increase over Gen 2).
Meta Adventurer Value Tier: Positioned as an accessible entry point into Meta’s smart glasses ecosystem, the sleek black-frame Meta Adventurer drops its baseline pricing to $249 USD.
Designer & Celebrity Collaborations: Meta introduced custom designer editions, including a fashion collaboration by Kylie Jenner and two exclusive models designed by LISA: the Meta Adventurer LISA Edition and the Meta Capri LISA Edition, each featuring distinct frame geometry and signature styling.
Pricing & Shipping Schedule:
Ray-Ban Meta Audio: Starts at $349 USD (Ships October 13).
Ray-Ban Meta (Gen 3): Starts at $449 USD.
Meta Glasses by Kylie Jenner: Starts at $399 USD.
Meta Glasses by LISA: Starts at $399 USD.
Meta Adventurer: Starts at $249 USD.
Global Market Expansion: Online and retail availability for Meta Glasses officially expands into Singapore, South Korea, Mexico, and the United Arab Emirates (UAE) effective immediately, with Brazil launching in a subsequent wave. Worldwide distribution for Oakley Meta, Ray-Ban Meta, and Ray-Ban Meta Optics will scale globally throughout the year.
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