in Russia issued digital currency Whoppercoin. Instead of coupons accumulated points.

Burger King Russia issued digital currency in its own name as a project Whoppercoin rate from clients of every 1 ruble will get 1 Whoppercoin. and a Whopper burger can be redeemed for 1,700 Whoppercoins.

An important advantage of using digital cash instead of the original is retained coupons that have been Whoppercoin to be able to transfer the exchange trading. Preliminary Whoppercoin lasts a billion Whoppercoin but may be extended further in the future.