In a significant move to streamline enterprise communication, Google has announced enhanced cross-platform connectivity between Google Meet and Microsoft Teams. This integration allows users on one platform to seamlessly join meetings hosted on the other, eliminating the friction caused by competing ecosystems.
Unified Connectivity for Meeting Rooms
Under this new partnership, Google Meet users can join Microsoft Teams meetings via a shared link, and vice versa. However, this interoperability is currently specialized for dedicated meeting room hardware:
For Google Meet Users: Supported on Google Meet Rooms devices running ChromeOS (available for Google Workspace customers).
For Microsoft Teams Users: Supported specifically on Microsoft Teams Rooms certified hardware.
Continuing the Trend of Open Ecosystems
This collaboration is not Google’s first step toward an open meeting environment. The tech giant has previously established similar interoperability with Zoom and Cisco WebEx. The primary goal is to provide enterprise clients, who have invested heavily in hardware, the flexibility to collaborate across different platforms without needing multiple devices for each service.
This collaboration is part of the Meeting Equity trend, aiming to provide a consistent experience for both remote and in-person participants, regardless of the software used by the partner company.
Limiting usage to room kits is a strategy to retain the B2B customer base and incentivize companies to invest in premium hardware running specialized operating systems (such as ChromeOS), which offer higher stability and security than browser-based solutions.
Behind this success is the fine-tuning of standard protocols like WebRTC and SIP. Historically, major players have blocked each other's technologies, but in the new normal of hybrid working, this barrier hinders software growth.
While collaborating on hardware, both companies continue to fiercely compete on software platforms with AI Assistants (Gemini for Google and Copilot for Microsoft). In cross-platform meetings, some AI features (such as automatic meeting summaries) may not function as effectively as on-platform meetings.
Qualcomm Hits $12.2B in Revenue as Automotive and AI Segments Outpace Mobile Growth.
Source: Google
No comments:
Post a Comment